Disinterested and uninterested mean completely different things. While a disinterested person is someone who is impartial – fair, neutral and nondiscriminatory in a particular circumstance. An uninterested person is someone who for example, is bored, indifferent or takes no interest in a story or event.
The primary focus of marketing strategy and promotion used to be to create compelling advertising campaigns that would get the consumer’s attention and drive awareness. Once potential customers were aware of the product, the sales team could then go to work on closing the deal. That business model is no longer effective. In today’s business environment, promotional campaigns are less likely to lead to a sale, simply building awareness and walking away is more likely to enrich your competition.
Successful brands are becoming platforms that do more than just drive consumer behavior, they have to inspire customers to participate. In the digital age, brands are no longer mere corporate assets to be leveraged, but communities of belief and purpose. As digital technology pervades the physical world, the principles of scale are changing in a profound way. Ordinary people are co-creating their experiences with marketers. Products themselves are becoming services. Supply chains are giving way to demand chains. Marketing has changed forever.
Whether you’re a content marketer, blogger or advertiser, creating content that is of value to your reader should always be an area of focus. In an environment where large amounts of information is being created and published daily, it’s as important as ever to create content that attracts the readers attention while providing useful and interesting information.
Here are 3 areas to consider when creating content for your audience:
It needs to provide a solution to a problem or challenge
Think of an area where a real challenge exists and write with the intention of providing a solution that your reader can benefit from. Focus on your reader’s desired outcomes. Instead of primarily writing about services or ideas you want to pitch, focus first on what the reader is going to get out of it.
It needs to be interesting
Material about any subject is widely available throughout the internet. How do you stand out? Add a bit of personality to your content, be enthusiastic and passionate about your subject. Tell a memorable story and add a personal slant that your reader can connect with.
It needs to be useful
Does your subject capture your readers attention by providing information that can be used right now or filed away for future reference? Does it provide a means to an end, such as: Can it help your reader get closer to their goals? Does it educate? Does it inspire or motivate your reader to take action? Will your reader be likely to share this content with others?
In addition, consider the type of audience you’re trying to reach and brainstorm ideas on how to best reach that audience. Choose a platform and work on the goal of being a leading provider of information on that platform. When you leverage this kind of focus, you will be providing an experience that both you and your readers will benefit from.