Interbrand and BusinessWeek have released the list of Best 100 Global Brands. The annual audit said that Google, which has built on its dominance in internet searches to expand into software, video, mapping and web browsing, was “the undisputed king of the internet world”, and its brand value had shot up by 43%.
Four of the five highest risers in the top 100 were technology firms. But the top 10 also included US brands that have recently reinvented themselves, including Coca-Cola, which remains the most valuable brand in the world for the 8th year in a row.
Some of the five biggest fallers were firms in the financial sector, no surprise there.