You already have a personal brand whether you want one or not – simply by virtue of being who you are and doing what you do. It’s up to you to first determine what your personal brand is. What are you talents, your strengths and unique qualities? What are your areas improvement and opportunity? Once you’ve answered those questions, you can make the necessary adjustments.
Your personal brand also exists in the minds of others in the way they perceive, think and feel about you. Think about your favorite corporate brand for a moment. It can be the best product of its kind in the world, but if the public fails to perceive it as the best, it won’t be successful. So, it’s critical to keep in mind that your personal brand is not only what you think it is but it’s what others perceive it to be.