The Top 100 Global Brands

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Interbrand and BusinessWeek have released the list of Best 100 Global Brands. The annual audit said that Google, which has built on its dominance in internet searches to expand into software, video, mapping and web browsing, was “the undisputed king of the internet world”, and its brand value had shot up by 43%.

Four of the five highest risers in the top 100 were technology firms. But the top 10 also included US brands that have recently reinvented themselves, including Coca-Cola, which remains the most valuable brand in the world for the 8th year in a row.

Some of the five biggest fallers were firms in the financial sector, no surprise there.

Thoughts on Personal Branding

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You already have a personal brand whether you want one or not – simply by virtue of being who you are and doing what you do. It’s up to you to first determine what your personal brand is. What are you talents, your strengths and unique qualities? What are your areas improvement and opportunity? Once you’ve answered those questions, you can make the necessary adjustments.

Your personal brand also exists in the minds of others in the way they perceive, think and feel about you. Think about your favorite corporate brand for a moment. It can be the best product of its kind in the world, but if the public fails to perceive it as the best, it won’t be successful. So, it’s critical to keep in mind that your personal brand is not only what you think it is but it’s what others perceive it to be.

Mobile Audio Post / The AIG Collapse

When Lehman Brothers filed for bankruptcy on Monday, it became the latest but surely not the last victim of the sub-prime mortgage collapse. Financial institutions around the world have already reported more than half a trillion dollars of mortgage-related losses and that figure will most likely double before it’s all said and done.

The federal reserve obviously has deemed AIG too important to fail hence the $85 billion bail out. The reason may be that such a failure would pose a much larger threat to the financial system than Lehman Brothers due to AIG’s size and the fact that it plays an integral role in several key markets including: credit derivatives, mortgages, corporate loans and hedge funds.

Mobile Audio Post / Follow Through

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This may sound a bit obvious and surely we all know that we have to take action in order to get somewhere. But many people do not take action, or some do but give up after a few weeks due to lack of motivation or other extenuating circumstances etc. Of course, we’ve all been there at one point or another in our lives (think New Year’s resolution for example).

The key is to be honest with yourself.

Here are some questions to consider: If you had already achieved your goal, what actions would you have taken to get there? What do you feel inspired to do right now? What are 20 possible actions you could take? (Write them down) Which ones are the most inspiring? Will this action I’m considering benefit me and/or my business? How do I know?

These and other similar questions will help you brainstorm new and different ideas that can in turn drive your motivation.

Mobile Audio Post / Master the art of the sound bite

Posted via cell phone through Utterz.com.

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Mastering the art of the sound bite requires that you create an introduction about yourself, your story, your expertise, that is compelling and conversational yet brief and concise.

In many situations especially in today’s fast paced business and social environment, your ability to connect and make the right first impression regarding what you have to offer is crucial. Of course, your sound bite should be tailored and be appropriate for the situation, but most importantly, your approach should catch your prospect’s attention, be memorable and set the tone for future consideration and for networking purposes.

How much are your services worth?

A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a quick sketch of her. Graciously, Picasso obliged. When he was done, she took the drawing, put it in her handbag, and then pulled out her billfold.

“How much do I owe you?” she asked.

“$5,000,” was Picasso’s reply.

“$5,000? But it took you only three minutes!” she exclaimed.

“No,” Picasso answered. “It took me all my life.”

This short story informs us that there’s value inherent in what we have to offer to the world. Whatever you’ve done up to this point in your life, has either enhanced your skills, improved your marketability and increased your value or held you back from achieving your goals. Think about what your services are worth and plan, deliver and execute accordingly.

The Exquisite Corpse Video Project

The Exquisite Corpse Video Project is a collaborative video project in which artists from various parts of the world, who met online, work together. There is no curator, no single author and no theme; each artist responds to the piece of the previous artist. The process is spontaneous and creative. Inspired by the Surrealist invention of the ‘Exquisite Corpse,’ a method of sequential, collaborative image production, several video shorts were composed over several months by 26 artists in 13 countries.

One of several screenings to the public occurred on August 18, 2008 at the Monkey Town venue in Williamsburg, Brooklyn NY.

I had the honor of having my voice open the first video of the project as part of artist Marty McCutcheon contribution.

Ideas

It’s not how many ideas you have that counts but how many of them you make happen.” I heard that phrase from one of my mentors years ago and I’ve used it as my mantra ever since. The ideas that we implement and act upon can make a tremendous difference in the fulfillment of our goals. Conversely, the ideas that we don’t act upon or allow to fade away can permanently sidetrack well meaning individuals from achieving their dreams.