The Four Forces of Change

In today’s fast paced and competitive business environment, you must learn how to frequently change your view and attitudes to meet the challenges of an ever-changing market place. Tomorrow’s leaders are intellectually flexible, open to change, and willing to take action in the face of uncertainty.

Be aware of these four forces of change and use them to your advantage:

1. Increasing compression of time and space: Technology is allowing for faster and faster delivery, and people’s expectations are keeping pace. Globalization has raised expectations for both international and local businesses.

2. Increasing complexity: Disruptive technology, a market saturated in seemingly identical products and increasingly sophisticated systems is making the marketplace more complex and difficult to navigate.

3. Increasing transparency and accountability: Digital communication, legislation and grassroots movements are all forcing businesses to be more transparent and accountable about how they do business and how it will impact the customer as well as the environment.

4. Rising expectations: What used to be luxuries are now considered necessities. Likewise, things that are considered luxuries today won’t be considered luxuries tomorrow.

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