Quitting can be an option

Quitting is typically considered a dirty word in the business world. According to Seth Godin, however, “strategic quitting” is a skill that’s well worth cultivating.

In his book, The Dip, he explores a mental model that represents the path to “best in the world” status for any goal or project worth pursuing. When you inevitably run out of steam on the long path to greatness, it’s absolutely necessary to be able to see if (1) the path you’re on is going to take you where you want to go, and (2) if you have what it takes to push through the unavoidable tough times and become the best in the world in your chosen field. If the path’s a dead-end or the reward is simply no longer worth it, you’re much better off quitting and reinvesting your time and energy elsewhere.

Over the years, I’ve used this concept to my benefit. Of course, I recommend that you carefully analyze and evaluate your situation before proceeding. This course of action can provide an invaluable method to help you restructure your plan and focus on what’s important for the road ahead.


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